Īfter I shared about getting vaccinated in the last newsletter, a number of you wrote backĪbout your own vaccine experience. To learn more about how to address CBR around risk denialism, check out this blog. Cognitive biases represent a critically important yet greatly underappreciated source of risk, creating a strong imperative to practice effective cognitive bias risk (CBR) management. The ostrich effect is one of over 100 dangerous judgment errors that result from how our brains are wired, what scholars in cognitive neuroscience and behavioral economics call cognitive biases. Scholars term this thinking error the ostrich effect, after the (mythical) notion that ostriches stick their heads into the sand when they encounter threats. Other research shows that professionals at all levels suffer from the tendency to deny uncomfortable facts. A four-year study of 286 organizations that had forced out their CEOs found that 23 percent were fired for denying reality, meaning refusing to recognize negative factsĪbout their organization. Yet smart people deny serious risks, even obvious ones, all the time.ĭenialism in professional settings happens more often than you might think. When a threat seems clear to you, it’s hard to believe others will deny it.
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